Before design begins, we look at the product or brand's mission and values. It's important to incorporate these into the brand's visual identity.

We’ll have video meetings (one or two, depending on your project) to talk over your Branding in more depth, evaluate your existing materials, review competitors’ branding, and discuss mood boards of visual direction.

We explore different approaches, symbols, types, and colors, then consider how the logo will be used on signage, clothing, and digital platforms.

Once the client has finalized and approved a logo, we move on to other branding assets, such as websites, graphic design, or marketing assets.